The informational flyer as part of a direct mailing, the one sheets and the study “Markenbildung mit AdWords” (Branding through AdWords) are projects I developed for the client Google during my employment at the Kloetzner Company. These projects not only remind me of the importance to work according to brand guidelines but were also challenging for my professional development. Rather than thwarting my creativity the brand guidelines of Google motivated me to produce conceptual designs and implement design ideas into an existing brand guideline.
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